About My Customers...

My Target Audience!

I built this Web site mainly for my family, in the states and out. This will allow all family members to see how we are doing. Phone calls can be expensive and e-mails are not as convenient because of the language barrier. The convenience of this Web site will allow family members to log on and scroll through the information and see updated pictures, at their own leisure.

My audience may consist of other Cambodian people who want to meet and know other people that may have gone through the same experience that they have gone through, with the Killing Field Era. These people may feel a connection to our family and they may achieve a sense of happiness in reading about our struggles.

My audience may also be avid book readers, anthropologist, sociologists or people who have an interest in history. These people enjoy learning and reading about other cultures and my Web site can offer a window view to what we went through and how we managed to survive. Anthropologist doing research on third world cultures may find this site interesting because the book offers a personal take on such a complicated tragedy. Avid travelers may find this site useful because they can get to know the history of Cambodia before their visit.

People browsing my sight are heterogeneous, mixture in social class, and the age group ranges from about 18 and up. At the age of 18 people start to be more curious about other cultures and want to learn more about them, whether it is for school or for their personal knowledge.

To get to my site, people will have to use browsers like Yahoo! or Lycos. These users, along with my families, will have basic knowledge of computer navigation. Given the predominance of 800x600 and above monitor resolutions, this site is made to fit on the standard 800x600 browser. This site is designed for quick loading over a 28.8 connection, to accommodate the majority of web users. This basically means shrinking down pictures and hot linking to the real picture.

I am not trying to sell a product; this is more an informational site for people who just want to learn about other cultures. People who visit my site can learn that there is life after living through such misery and we are even coming out on top. Family members will be given the URL and asked to pass it on, to create a chain letter like effect. If down the line I want to create more traffic on my site, I could put in meta-tags for web indexers and use key words for people to search.

For example:
<META NAME="KeyWords" CONTENT=
"cambodia,thida,buth,mam,family,...">




My Main Target Audience!

This is my main audience, the Buth family. Visit our family site and learn more about each family member! (click picture above)

Clipart of a pencil; Actual size=135 pixels wide